By Edmund Dabrowski, SVP of Workers’ Comp

Today’s consumers want insurers to offer them the same simplicity, accessibility and options they’ve become accustomed to with other business sectors. According to a PwC study, people shopping for insurance want quotes and prices when they want, and by way of the platform they choose – but also want access to help from an insurance professional when they need it. So, how does the insurance industry make this happen? Enter the direct-to-consumer (D2C) model.

The D2C insurance model leverages technology to enhance the insurance-buying experience. It works by helping consumers research product options, obtain instant quotes, make price comparisons, customize coverage based on their needs, and select and bind a policy — all online. Agents and insurers appreciate this direct digital channel because it is improving growth and retention by making it easier for consumers to do business with them.